Denny’s Launches New Beyond Burger in Los Angeles

For more than 65 years, Denny’s has been delivering on its commitment to serve guests delicious and affordable meals, investing in menu innovation and increased quality that has put America’s Diner at the forefront of the Family Dining category. In response to guests’ interest in plant-based dining and flexitarian diets, Denny’s has partnered with Beyond Meat to launch the Denny’s Beyond Burger.

Available at all Los Angeles area Denny’s locations beginning today, the new Denny’s Beyond Burger features a 100 percent plant-based Beyond Burger patty topped with freshly sliced tomatoes and onions, crisp lettuce, pickles, American cheese, and All-American sauce on a multigrain bun—offered morning, noon, night, and late night.

And to prove that this is no “trick,” this Halloween night between 4 p.m. – 7 p.m., Denny’s will celebrate the introduction of this plant-based offering by “treating” guests to a free Beyond Burger (with a purchase of any beverage) at any of its Los Angeles area restaurants while supplies last. While available exclusively in the Los Angeles market currently, Denny’s will roll out the new Denny’s Beyond Burger nationwide in 2020.

“We could not be more excited to announce this game-changing partnership with Beyond Meat,” says John Dillon, chief brand officer for Denny’s. “As a company, we strive to evolve with the tastes and demands of our customers and we knew finding a plant-based option that met our incredibly high-quality standards and taste expectations was critical in staying at the top of our game. The new Beyond Burger at Denny’s offers guests a great tasting burger, and we’re delighted to launch it in Los Angeles, and will be preparing for the national rollout in 2020.”

“We’re working to make delicious plant-based meat as accessible as possible and believe the Denny’s Beyond Burger will be well-received by longtime fans and new guests alike,” says Tim Smith, Beyond Meat’s VP of North America Sales Foodservice. “Through our partnership with Denny’s, we look forward to introducing more families to the nutritional and environmental benefits of consuming plant-based meat.”

The Beyond Burger launch marks the first plant-based protein option for Denny’s and comes on the heels of the brand’s recent revitalization, including its new craveable menu items and updated restaurant environment. Working to meet shifting consumer tastes, the new Denny’s Beyond Burger delivers high-quality ingredients and more outstanding variety for guests, all at a reasonable price.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.