Gather, a leading events platform for the hospitality industry, announced a strategic investment made by Enlightened Hospitality Investments LP (EHI), the growth equity fund affiliated with Union Square Hospitality Group (USHG). Founded by Danny Meyer (who also founded Shake Shack), USHG operates some of the country’s most beloved and acclaimed restaurants, including Gramercy Tavern and Union Square Cafe. This investment will enable Gather to continue scaling and expanding its products, empowering restaurants and venues to increase revenue, save time, and serve guests better.
Gather allows hospitality professionals to reach more event planners, streamline operations, and power long-term growth in an ever-evolving industry. Through an innovative platform and their 2018 acquisition of top venue marketplace EVENTup, they’ve helped the industry succeed in events and catering, increase consumer visibility, and place focus where it belongs: on the guest.
“Gather’s people-first culture, intuitive events platform, and top marketplace solution are streamlining the private dining and events process for all stakeholders, and we couldn’t be more excited to play a role in helping to fuel their growth as they fulfill this much-needed opportunity within our industry,” says Meyer. “We’ve always believed that the right technology is one that advances hospitality for employees and customers, and Gather is poised to do great things.”
EHI was formed to invest in leading companies that advance hospitality and technology. In addition to making the investment in Gather, EHI will be joining Gather’s board, and Union Square Hospitality Group will leverage Gather’s event management platform for its restaurants and other businesses.
"Restaurants are looking for more ways to grow their business in a competitive market with tightening margins," adds Gather’s CEO, Nick Miller, "What drives the Gather team is the potential to bring innovation into the industry in a way that supports what people love about a great dining experience. Danny Meyer is an icon in this industry, and I can't think of a more exciting or visionary partner than USHG and EHI to help us take the next leap in our journey
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