While a Johnson City ad agency has no cure for the coronavirus, it has launched a campaign to combat one of its side effects—fear. The TRI Kindness campaign will encourage consumers to demonstrate kindness to others as many take shelter from the virus inside their homes.

“It is a way that Creative Energy employees are using their talents to help families address their uncertainty and fear with a positive response,” says president Tony Treadway. “Collectively, the region can raise the bar on caring by sharing and celebrating ways that we are demonstrating kindness in safe and meaningful ways.”

The pro bono campaign shares ways consumers can support healthcare workers, local small businesses, restaurateurs, displaced workers and the elderly. Consumers can participate through a new website, TRIKindness.org and via TRIKindness social media channels. “We hope that those who take part in the movement will share their own ideas and tell us about TRIKindness heroes who demonstrate their own self-sacrifice and kindness to others,” says Teresa Treadway, Vice-President of the agency.

“We want to thank the many media partners who are donating their assets to share the positive message with those in the region,” says Teresa. “We love the Tri-Cities region and are proud to make it part of our own success story as a small business. This campaign is a way for us to give something back to our neighbors and remind all that by demonstrating kindness we can emerge from the crisis as an even better place to work and live.”

For more information about the campaign, and find information about how you can contribute or seek help, visit www.TriKindness.org.