CraftWorks Holdings has signed a multi-year agreement with The Coca-Cola Company to be the new strategic beverage partner for all brands going forward. CraftWorks brands are Logan’s Roadhouse, Old Chicago Pizza & Taproom, Rock Bottom Restaurants & Breweries, and Gordon Biersch Brewery Restaurants.
“Coca-Cola’s extensive portfolio of beverage brands will complement the varied cuisine—from steaks and seafood to salads and sandwiches – offered across our growing portfolio,” says Randy Scruggs, chief supply officer of CraftWorks Holdings. “Additionally, Coca-Cola’s seasoned foodservice presence supports our ‘centers of excellence’ strategy—a critical aspect of our brands’ transformations.”
“We are excited about this new partnership with CraftWorks Holdings,” says Mike Rizzo, vice president for Coca-Cola North America. “We are pleased to provide beverage options from our total beverage portfolio to guests of all restaurant brands in the CraftWorks Holdings family.”
The Coca-Cola Company is a total beverage company, partnering with some of today’s most prominent restaurant chains to offer over 500 brands globally.
