Cracker Barrel to Make Third Macy's Thanksgiving Day Parade Appearance

Cracker Barrel Old Country Store announced its third Parade appearance in the 95th Macy's Thanksgiving Day Parade with a float set to bring a sense of comfort, nostalgia and genuine care to the streets of New York City – and to homes across America. Reminding everyone that they're welcome to the table, the Cracker Barrel float will feature eight-time GRAMMY nominee and seven-time Dove Award winner Tauren Wells performing "Merry Christmas, Happy Holidays," as well as classic memorabilia found in Cracker Barrel Old Country Stores to inspire warm memories of the past while making way for an even more inclusive and brighter future.

"Thanksgiving marks the start of a magical time of year where care is in the air all around us, and traditions like the Macy's Thanksgiving Day Parade add to the joy of the season as we gather with friends and family," says Cracker Barrel Senior Vice President and Chief Marketing Officer Jennifer Tate. "This holiday season – and year-round – we welcome all guests to the Cracker Barrel table to celebrate the traditions we share and those that make us unique."

The Cracker Barrel float replicates the warm experience guests have enjoyed for more than half a decade in the 660-plus stores across the country, and includes:

  • The iconic front porch, complete with rocking chairs;
  • The oil lamps we light each night to welcome in our guests;
  • The famous hearth where families have gathered more than 50 years;
  • The classic Cracker Barrel peg game; and
  • Five barrels, fashioned after the wooden barrels filled with soda crackers that were often in old country stores where visitors would gather 'round to chat, as a nod to the inspiration behind the Cracker Barrel name.

Thanksgiving is Cracker Barrel's busiest day of the year as guests across the country visit their local store to enjoy a homestyle Thanksgiving dinner or to pick up a fully prepared Thanksgiving Heat n' Serve family-sized feast to enjoy at home, so they can spend a hassle-free holiday with loved ones. In fact, the brand expects to serve approximately 1.7 million slices of pie this year! After more than a year of interrupted and cancelled gatherings, Cracker Barrel is excited to help guests celebrate the holiday, whether they enjoy it at Cracker Barrel or in the comfort of their own homes. All restaurants continue to follow local governing guidelines to ensure the well-being of guests and employees.

Guests can learn more about how to celebrate Thanksgiving with Cracker Barrel this year by visiting crackerbarrel.com/Thanksgiving.

The 95th Annual Macy's Thanksgiving Day Parade will air nationwide on NBC-TV, Thursday, Nov. 25, 2021 from 9 a.m. to Noon, in all time zones.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.