ConAgra Debuts Healthier Options for Pasta Lovers

Recognizing the rising demand for gluten-free and whole-grain food options, ConAgra Foodservice introduces Heartland brand Gluten Free and Whole Grain Pastas.  These products enable foodservice operators to offer wholesome and nutritious pasta varieties, capitalizing on the increasing number of health-conscious consumers.

“Heartland brand is changing the way America eats with healthy and delicious pasta options that patrons will appreciate and back-of-house performance operators can depend on,” says Michael Weiner, category marketing manager.   

Produced in Italy, Heartland Gluten Free pasta is made from a blend of yellow corn and rice with a proprietary emulsion process that yields a product virtually identical to traditional pasta in color, flavor, texture and performance. Flavorful and robust, the nutritious pasta is gluten-free, wheat-free, and dairy-free. These characteristics allow patrons to enjoy the taste and texture of authentic pasta without gluten-related concerns. Heartland Gluten Free pasta is available in spaghetti, penne, fusilli, and lasagna.

American Heart Association approved, Heartland 100% Whole Grain Pasta combines the health benefits of 100 percent whole grain with delectable taste and texture. The heart healthy pasta is low fat, low sodium, and cholesterol-free. It also contains more than twice the fiber of traditional pasta. This nutritious pasta exceeds requirements for the school lunch program and consistently outperforms traditional whole wheat pastas on steam tables. Heartland 100% Whole Grain Pasta is available in spaghetti, penne, elbows, rotini, and lasagna. 

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