Commercial Advisory Board Formed at Esrock

Expanding on its clients’ success with the K-12 and College & University Advisory Boards, Esrock Partners announced that it is now developing a proprietary Commercial Advisory Board as a resource to help its manufacturing clients succeed. Esrock Partners, a Chicago-based food and foodservice specialty agency, has used its 30-plus years’ worth of industry contacts to conduct fast, high-end qualitative research in the non-commercial arena for several years. Esrock’s non-commercial Advisory Boards have proven to be an invaluable resource to Esrock’s clients, prompting the marketing and advertising agency to develop a Commercial Advisory Board to help customers grow in the commercial segment.

Esrock’s Commercial Advisory Board will be exclusively available to its clients later this year and will offer access to affordable, qualitative research in a one-on-one format. The Board will consist of independent owner/operators, chain operators, menu review committee members, chefs, cooks, and other decision influencers from a true cross-section of chain and independent commercial restaurants throughout the country.

The Board members will represent some of the most innovative restaurant decision makers in the country and offer practical insights that can help manufacturers succeed in the commercial restaurant segment. By combining each member’s real-world experience with Esrock’s insight, the Advisory Board will be a powerful tool for quickly gathering information, testing concepts, and evaluating competitive products and programs for the commercial segment.

“The K-12 and College & University Advisory Boards are a proven resource for our clients looking to grow their non-commercial business,” says Kevin Wilson, Esrock Partners’ vice president of client services. “Now, with the development of the Commercial Advisory Board, we can offer our manufacturing clients the same access to insights to the commercial segment without taking weeks or months to structure and execute the project. The Esrock Commercial Advisory Board will provide the marketing team with direct feedback from the target audience and eliminate a lot of guesswork about how a commercial decision maker actually feels about an issue or a brand.”

“The Board will give manufacturers better direction on anything from product development, to equipment innovations, to promotions, to support needs,” says Don Petersen, vice president and director of research. “Depending on the information our client is looking for, we can adjust the sample to fit almost any situation they want to test. We can focus on geographically based groups or specific sizes of operations within our Advisory Board. Best of all, we can deliver results in just a few working days."

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