Chili’s Grill & Bar is launching a “3 for Me” remix in collaboration with Grammy-nominated R&B artist, Brian McKnight, making its 3 for Me deal an even more tempting and dare we say, seductive offering. The new tune is a reimagination of one of the singer’s most iconic ballads, “Back at One,” playfully breaking down how Guests can create a custom, budget-friendly feast.
Online Video Brings Partnership to Life
In the new video created in partnership with Coca-Cola, McKnight puts a twist on his famous hit by showcasing his signature smooth and soulful style, bringing a touch of R&B magic to the experience that is Chili’s Southwest-inspired American cuisine paired with a delicious and refreshing Coke.
“I was thrilled to be able to collaborate with such an iconic brand like Chili’s on this remake of one of my favorite hits – it truly felt like such a natural fit and a no-brainer,” McKnight says. “The song is all about steps, much like Chili’s 3 for Me menu. As a foodie with a long-standing love for Chili’s, I was even more excited to dedicate this ‘Back at One’ remix to food.”
The new remix can be found online via Chili’s YouTube channel and a 30-second version will appear on Chili’s social media channels.
“Our 3 For Me is an unbeatable value and while telling people that getting a bottomless drink, bottomless chips and salsa, a cheeseburger and fries for just $10.99 is compelling, it’s way more interesting to have Brian McKnight serenade you with step-by-step instructions on how to order and customize your 3 For Me meal,” says Chili’s Chief Marketing Officer, George Felix.
New Marketing Strategies Focused on 3 for Me Include Being Back on TV
To further demonstrate the value of its 3 For Me menu, Chili’s will also officially make its return to TV after a three-year hiatus. The new campaign reclaims a Chili’s vibe where friends can eat and drink in almost-the-weekend merriment. It will highlight Chili’s craveable food options being readily available at a recession-friendly price. Viewers will also notice small touches that are distinctly “Chili’s,” from the classic tiled tabletops to the background instrumental of the brand’s popular “Baby Back Ribs” jingle.
Chili’s 3 for Me features a multi-course meal starting at just $10.99. With unlimited non-alcoholic drink refills, bottomless chips & salsa and a select entrée, it’s an unbeatable value at a full-service restaurant with fast food pricing. For Guests looking to spike or sweeten their meal, they can add a Classic Margarita or slice of Cheesecake for just $2.49 per item. And for those looking to upgrade, options abound with Crispy Chicken Crispers or a 6 oz. Classic Sirloin for $13.99 and $15.99, respectively. Available all day, every day during restaurant hours for dine-in, to-go or delivery, Guests can always perfectly pair their Chili’s experience with their craving, occasion or mood.
3 for Me is available now at Chili’s across the country at participating locations. Pricing may vary based on menu item selection.
