Chef Marcus Samuelsson to Host sofi Awards in July at Fancy Food Show in New York


Marcus Samuelsson, the internationally-acclaimed chef, will host the 41st Annual sofi Awards to be presented at the Summer Fancy Food Show in New York City.

Samuelsson is the chef behind New York’s Red Rooster Harlem, Ginny’s Supper Club, and American Table Cafe and Bar by Marcus Samuelsson and The New York Times-bestselling author of “Yes, Chef.” He is also a well-known TV food personality and committed philanthropist.

The sofi Awards are considered the top honor in the $75 billion specialty food industry. They recognize excellence in 32 categories including Chocolate, Cheese, Vinegar, and Outstanding New Product 2013. Samuelsson will serve as the keynote speaker and present the awards at a red-carpet ceremony July 1.

The awards are a highlight of the Summer Fancy Food Show, the largest marketplace devoted exclusively to specialty foods and beverages in North America. It is owned and operated by the Specialty Food Association (formerly known as NASFT). The show will take place June 30 to July 2 at the Jacob K. Javits Convention Center.

“The sofi Awards represent the best of the best in specialty food,” says Ann Daw, president of the Specialty Food Association. “Marcus Samuelsson is sure to inspire the award-winning food artisans and entrepreneurs who have devoted themselves to creating wonderful products.”

In honor of Samuelsson’s participation in the sofi Awards, he will be donating his speaking fee from the Specialty Food Association to City Harvest, the Fancy Food Show’s anti-hunger charity for more than 20 years. Samuelsson is a member of City Harvest’s Food Council.

“I am so pleased to be part of the sofi Awards and to honor the best in specialty foods from passionate food artisans and entrepreneurs,” Samuelsson says. “City Harvest plays a crucial role in helping New Yorkers in need, and the Specialty Food Association’s contribution will help us address the serious problem of food insecurity in the city.”

At the end of each Summer Fancy Food Show in New York, exhibitors donate in excess of 100,000 pounds of high-quality food to City Harvest. The show donation has long been the largest single donation of perishable food to City Harvest each year.

The sofi Awards event will take place July 1 at 5 p.m. at the Javits Center. sofi Ceremony tickets may be purchased starting in mid-March via the Fancy Food Show registration page at

The Fancy Food Show is open to members of the specialty food trade and qualified journalists. It is not open to the general public. Attendee registration is open. Online press registration opened March 18.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.

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