The Cheesecake Factory is kicking off the holiday shopping season on Black Friday weekend with double the rewards for online and in-restaurant shoppers. Beginning Black Friday through Cyber Monday, guests will receive two Slice of Joy Cards or two eSlice of Joy Cards for every $25 in gift cards or eGift cards they purchase in restaurant or online—that’s double the reward that The Cheesecake Factory is offering during the remainder of the holiday season. An annual favorite to give and receive, each Slice of Joy Card or eSlice of Joy Card is redeemable for one slice of The Cheesecake Factory’s legendary cheesecake beginning January 1 through March 31. With more than 30 varieties of world-famous cheesecakes to choose from, the Slice of Joy Cards and eSlice of Joy Cards are a sweet treat to give as a gift or keep for oneself.

Offer available at The Cheesecake Factory restaurants during normal business hours November 25 through November 28. Offer available from 12 a.m. PST on November 25, 2016 to 11:59 p.m. PST on November 28 (“Promotion Period”).

$25 Gift Card or eGift Card increments must be purchased in a single transaction to qualify for reward.

The Cheesecake Factory is not responsible for any inability to purchase Gift Cards or eGift Cards during the Promotion Period, regardless of cause, and will not provide rain checks or other “make goods” in the event of any such inability.

Slice of Joy Cards and eSlice of Joy Cards may be redeemed on a future visit from January 1 through March 31 for one complimentary slice of cheesecake or layer cake. One card per guest, per visit.

May not be used in conjunction with any other discount or offer.

Slice of Joy Cards and eSlice of Joy Cards have no cash value. One time use only.

Valid at The Cheesecake Factory restaurants in the United States and Puerto Rico only. Slice of Joy Cards and eSlice of Joy Cards expire March 31.