The Cheesecake Factory Incorporated today announced the expansion of its existing development agreement with Hong Kong-based Maxim’s Caterers Limited to include Thailand. In 2014, The Cheesecake Factory entered into its agreement with Maxim’s which initially provided for the development of a minimum of 14 restaurants in Hong Kong, Macao, Taiwan and the People’s Republic of China. The new agreement includes development of a minimum of 18 restaurants across the expanded development area by 2028.
A leading operator of full-service and quick-service restaurants across Asia, Maxim’s currently operates six The Cheesecake Factory restaurants in Hong Kong, Macao, Beijing and Shanghai. The first location in Thailand is expected to open in 2023.
“We are very happy to announce the continuation of our global growth strategy,” says David Overton, Founder, Chairman and CEO of The Cheesecake Factory Incorporated. “As we have expanded our international presence over the last decade, it has been such a delight to see The Cheesecake Factory’s warm reception in each new country, and we are very pleased to expand our agreement with Maxim’s to include opening in Thailand.”
“The Cheesecake Factory is a beloved concept around the world. Since opening the first Cheesecake Factory in Asia in 2016, the brand has been very well-received in each city we’ve opened,” says Michael Wu, Chairman & Managing Director of Maxim’s Caterers Ltd. “Maxim’s is excited to bring The Cheesecake Factory to Thailand and we are looking forward to opening many more locations across Asia in the years to come.”
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