Whole Earth Sweetener Co. announced a new partnership with celebrity chef, entrepreneur and television personality Buddy Valastro on a campaign to “Rethink Sweet.” The renowned Carlo’s Bakery owner—famous for delicious pastries, desserts and cakes—is a fourth-generation baker, whose family is highly dedicated to quality and excellence. Buddy will serve as the official brand ambassador for the new line of zero- and lower-calorie sweeteners, and will work to help his fans make healthy lifestyle choices, without compromising on taste. Buddy will share his culinary expertise this fall and into the holiday season, along with all-new, original and seasonally festive recipes for mouthwatering treats using Whole Earth Sweetener Co. products. Even the average baker will delight in Buddy’s easy-to-bake treats, which taste great but have lower calories than their traditional versions.
“With the Food and Drug Administration establishing a Daily Recommended Value of 50 grams for added sugars, consumers are changing the way they look at food and how they eat, without sacrificing taste,” says Gio D’Alessandro, chief marketing officer at Whole Earth Sweetener Co. “Whole Earth Sweetener Co. is thrilled to partner with Buddy Valastro to help consumers Rethink Sweet. The only thing sweeter than Buddy coming on board as brand ambassador are the delicious recipes and baked goods we plan to share with consumers in the coming months using our lower calorie Whole Earth Sweetener line.”
“No matter what the recipe, any baker can do wonders in the kitchen with some good ingredients and an upbeat attitude,” Valastro adds. “As a fourth-generation baker, quality and taste are a top priority, and Whole Earth Sweetener Co. uses ingredients sourced from nature, like stevia and monk fruit, which are crafted and manufactured into a great tasting line of lower calorie sweeteners that you can’t find anywhere else. Not only do Whole Earth Sweetener Co. products taste great, they also let you indulge in the sweet foods you crave and love, but with fewer calories.”
The announcement kicks off a nationwide tastemaker tour, including two conference appearances this fall, where Buddy will be available for select media interviews.
Disney’s Epcot Food & Wine Festival in Orlando, his 11th annual appearance.
International Baking Industry Exposition (IBIE) in Las Vegas from Oct. 8 – 11.
Whole Earth Sweetener Co.’s range of products is now available in 45 states from more than 60 select retailers and on amazon.com.
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