C3 Unveils Mobile Ordering App and Tech Platform

C3 (Creating Culinary Communities)–– the fast-growing food tech platform led by hospitality and visionary entrepreneur Sam Nazarian, announced the launch of GO by Citizens, its’ industry-first, proprietary mobile ordering app and tech platform. The launch is a completely new version of C3’s ordering tech platform, created from scratch and with new web and app capabilities that combine C3’s globally recognized, chef inspired and award-winning culinary brands. The new GO by Citizens app creates an end-to-end solution for partners, enterprise accounts and direct consumer relationships.

Having launched this month, GO by Citizens is an alternative to third-party delivery platforms providing pickup and meal delivery options across C3’s expansive network that includes over 400 menus. Unique from other platforms, GO by Citizens’ tech platform empowers customers to order direct from multiple C3 virtual restaurant brands in a single cart order without hidden delivery or markup fees. The new version of the platform adds B3B and loyalty program capabilities at lightning speed, ensuring average orders north of $50 which has become an asset for C3 partners and enterprise accounts. Following recent roll-out, GO by Citizens is provided as an added solution for many of C3s joint venture partners which include TGI Fridays, REEF Kitchens, Graduate Hotels, tech aggregator Chowly, and more.

Through the updated GO by Citizens tech platform, C3 has expanded the capabilities of its’ digital marketplace featuring some of the world’s leading chefs including brands inspired by Katsuya Uechi, Dani Garcia, Masaharu Morimoto, Dario Cecchini, Shimi Aaron, Ralph Perrazzo, Alvin Cailan, and Cindy Kruse as well as a collection of leading digital entrepreneurs and creators, influencers and celebrities. Current C3 brands available for ordering on the GO by Citizens digital marketplace include Umami Burger, Sam's Crispy Chicken, Krispy Rice, Sa'Moto, Cicci di Carne, El Pollo Verde, Kumi, EllaMia, Stonie Bowls, In A Bun, Plant Nation, Soom Soom Fresh Mediterranean and Cindy Lou's Cookies.

Among many design upgrades, GO by Citizens web and mobile users will now experience:

Simple and Easy Ordering: Customers can add a variety of menu items to their mobile cart directly from the menu grid allowing for a more streamlined experience

Access to More Options: The app will provide customers with access to more than 400 menus including menu items from TGI Fridays brick-and-mortar restaurants

Faster Access to Mix-and-Match: With fewer clicks, customers will have the ability to navigate through various C3 ghost kitchen brand menus allowing mobile carts to be diversified with just one delivery fee

Social Integration: Customer login will be accessible with the click of a button through existing Google, Apple, or Facebook accounts

Expedited Checkout Process: Delivery addresses and credit card information can be safely and securely stored within customer accounts for a faster checkout process

The Ability to Order Again: Order history will now be saved within accounts allowing for faster and easier re-ordering

“In the last year, more than 50% of consumers have reported that the ability to order food through a web or mobile platform is essential to the way they live. But the platforms that exist today are forcing people to think inside one menu,” says Sam Nazarian, CEO and Founder of C3. “GO by Citizens has changed the game by allowing dining experiences to be tailored based on favorites from a variety of restaurant brands, encompassing C3’s all-encompassing digital marketplace.”

The expanded focus and development of the GO by Citizens app aligns with C3’s dedication to leveraging the ever-powerful buying power of Gen Z and Millennial audiences. According to the latest studies, these audiences are the main users of third-party delivery providers (DoorDash, Grubhub, Postmates, and Uber Eats) platforms on which all orders are placed digitally. The platform also empowers entrepreneur partners such as Soom Soom Fresh Mediterranean and Cindy Lou’s Cookies which are housed on GO by Citizens digital marketplace, helping C3’s entrepreneur partners reach new audiences and connect directly with consumers.

GO by Citizens is available on the Apple App Store and Google Play with order delivery and pickup options currently available in Arizona, California, Florida, Georgia, Iowa, New Jersey, Nevada, and New York. For more information please visit c3bysbe.com.

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