C. Mondavi & Family, the parent company behind iconic wineries and brands such as Charles Krug, Divining Rod, CK Mondavi and Purple Heart Wines, announced Maria Steckler as its Vice President of National Accounts. The appointment is effective immediately.

Most recently, Steckler was the Director of National Accounts (Off Premise) at Duckhorn Wine Company where she managed a list of national chain accounts for the entire portfolio. She was also responsible for communicating and delivering all national account programming to stakeholders.

“I’m thrilled for the opportunity to be able to take my experience and expertise in the industry and use it to help grow one of California’s most historic, family-owned wine companies,” says Steckler. “The lineup of brands at C. Mondavi represents the breadth of quality that wine country offers, and I’m truly excited to get started with the group.”

Before her stint at Duckhorn, Steckler was instrumental in managing the national account team at Pasternak Wine Imports, helping to develop a number of key new businesses around the country and drive growth across all trade channels.

“National chains are a critical component to delivering our corporate vision, and Maria has demonstrated an unparalleled ability to meet the needs of both trade partners and distributors throughout her career,” notes David Brown, Senior Vice President of sales at C. Mondavi & Family. “We are really excited to add her decades of national chain wisdom to the leadership of our iconic company.”

Bar Management, Industry News