To help operators meet consumer demand for a broader range of sandwiches, Butterball Foodservice is enhancing its offering of sliced turkey with three new varieties. Consumers eat between three and four sandwiches per week on average, and 40 percent would like to see a wider assortment of turkey sandwiches on restaurant menus. Butterball’s latest products signify a continued commitment to streamlining sandwich preparation for operators.
Sliced turkey brings added convenience and savings to the sandwich-making process by helping cut down on labor, control costs and increase kitchen safety. The meat is pre-sliced and ready to use right from the package, expediting sandwich assembly. Each slice is the same size and weight, providing precise portions and the ability to better manage ingredient costs.
By making sandwiches with Butterball sliced turkey, chefs can appeal to the 83 percent of consumers who would pay more for sandwiches featuring higher-quality meats, particularly the 71 percent who view Butterball as more premium than the average meat brand. The new sliced turkey SKUs include patron-preferred styles of oven roasted and smoked: Sliced Oven Roasted Turkey Breast, Sliced Smoked Turkey Breast and Browned in Oil Turkey Breast.
Butterball Senior Vice President Steve Canale says, “Making our turkey lineup even more diverse allows our customers to give more options to diners who don’t want the same old sandwiches. We encourage chefs and operators to use our pre-sliced turkey to differentiate their menu and save costs while helping their employees do their jobs more easily.”
To find out how to make turkey sandwiches a platform for menu creativity, explore Butterball’s sandwich recipes and products at www.butterballfoodservice.com/servesandwich.
