Buffalo Wings & Rings (BW&R) unveils its next generation restaurant on Wednesday, Nov. 16, in Naperville, Illinois, thanks to the successful local franchise group ABDN Grill, Inc.
This marks the first newly designed Buffalo Wings & Rings restaurant in the nation.
Founded in 1984, Buffalo Wings & Rings is headquartered in Cincinnati with 50 locations nationwide, and is growing into one of the preferred wing franchise brands.
“The new design puts the customer at the center of the entire Buffalo Wings & Rings experience,” says Roger David, president and CEO of the brand. “Now you can watch your favorite games and enjoy fresh food in an environment that accommodates Dad, Mom, and kids.”
Designed for the consummate wing connoisseur and sports-centric family, the new BW&R restaurant design features an open layout to encourage connections over great food and sports. The new design offers a fresh and playful décor and color scheme, more natural lighting, two gaming areas in the dining room and the bar, round and oval booths to provide a more open feel, and a radius bar to encourage conversations.
The Naperville BW&R restaurant features a 6,500-square-foot layout, with 280 seats and an inviting outdoor patio. The bar area includes two tap tables and high-definition matrix television units situated in the dining room and bar for easy viewing of all the favorites games.
Alongside the new restaurant design, the Naperville restaurant opens with the recently expanded menu of 40 fresh menu additions ranging from appetizers and burgers to salads and desserts. In addition to all the new shareable items, the signature fresh wings and hand-prepared sauces continue to be favorites on the menu.