Buffalo Wild Wings apparel on two people.
Buffalo Wild Wings

Buffalo Wild Wings’ overtime-inspired, drippin’ apparel includes a black hoodie and t-shirt featuring “OVERTIME” in varsity letters with its iconic sauce dripping over the font.

Buffalo Wild Wings Launches New Apparel Line in Time for March Madness

Buffalo Wild Wings, the official sports bar of March Madness, is bringing the games, the sauce and the drip with the launch of a new limited-edition apparel collection in partnership with Overtime, leading brand for next generation sports fans. Further cementing Buffalo Wild Wings as the “Home of Overtime,” the brand’s first-ever apparel collab will exclusively drop in The Overtime Shop, which unlocks only during overtime of men’s and women’s tournament games. 

Buffalo Wild Wings’ overtime-inspired, drippin’ apparel includes a black hoodie and t-shirt featuring “OVERTIME” in varsity letters with its iconic sauce dripping over the font. Because there’s no better way to rally for your favorite team than wearing your “overtime best” and enjoying wings covered in one of B-Dubs’ 26 signature sauces and seasonings. Fans can purchase the hoodie for $65 and the t-shirt for $35 exclusively at shop.overtime.tv/collections/buffalowildwings once a game goes into overtime. Last year, nine tournament games went into overtime, so fans are likely to have more chances to buy during the 134 games of The Big Dance this year.

“We’re thrilled to partner with Overtime to launch our first-ever apparel collab that showcases what Buffalo Wild Wings is known for – our signature sauces,” says Rita Patel, Chief Marketing Officer at Buffalo Wild Wings. “Not only will overtime unlock this exclusive apparel, but it also means free wings as we bring back Overtime Wingtime for the second straight year.” 

“Our fans can’t get enough of Buffalo Wild Wings which is why we wanted to partner on this interactive apparel collaboration,” says Tyler Rutstein, Vice President, GMM at Overtime and OTE. “We all know the thrill of a game when it goes into Overtime and we can’t wait to provide a fun element for fans to participate in.”

When a men’s or women’s game goes into overtime, America’s largest sports bar will dish out free boneless wings to Blazin’ Rewards members. Last year, fans enjoyed 700,000 free wings thanks to overtime. To qualify, Blazin’ Rewards members just need to check-in at a BWW or place an e-comm order via Blazin’ Rewards on the same day a game goes to overtime, within 30 minutes of the game ending. If you’ve checked in or placed an order via Blazin’ Rewards and an NCAA tournament matchup goes to overtime, six free boneless wings will be delivered to your Blazin’ Rewards account the following day.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.