Bridg, pioneer of customer identification technology for brick-and-mortar retailers, announced that Gerrine Pan has been appointed to the newly created role of Chief Brand Officer. In her new role, Ms. Pan, co-founder of Relevant Mobile, will be responsible for the creative direction and marketing of Bridg as well as oversee business development efforts.
Ms. Pan joined Bridg following its acquisition of Relevant Mobile, a leading POS-integrated mobile app, loyalty and rewards program developer. Together, the companies bring the most complete suite of CRM, Customer Data Platform (CDP), loyalty, email and app marketing software to restaurant and retail marketers and their agencies, empowering digital marketers with the same level of intelligence and reach available to online retailers.
“Gerrine’s entrepreneurial mindset and successful track record rolling out disruptive, customized technologies in the restaurant industry are key strengths instrumental to our growth and evolution as a company,” says Amit Jain, Founder and CEO of Bridg. “We’re excited to have her on board and playing a critical role as we continue to execute against our strategic growth plan and introduce Bridg’s pioneering technology to retail and restaurant businesses across the U.S.”
As part of her responsibilities Ms. Pan will help bring to market the Bridg Customer Data Platform (CDP), launching this fall. Designed specifically for the needs of restaurants and retailers, the Bridg CDP makes it possible for brick-and-mortar businesses to know and engage previously unreachable guests 1:1 at scale
Ms. Pan is a current Advisory Council Member of the Restaurant Leadership Council. Prior to co-founding Relevant Mobile in 2011 Ms. Pan held the role of Restaurant Stock Analyst at Goldman Sachs. She received a Bachelor of Economics degree from Wellesley College and a Master’s in Business Administration degree from Harvard University.
“I am thrilled to join Bridg’s dynamic team and help build the world’s most comprehensive customer identification platform for brick-and-mortar businesses,” says Ms. Pan. “Given the considerable challenges facing retailers and restaurant operators, it is more important than ever that industry partners like Bridg bring game-changing technology to the table to enable a new era of revenue growth powered by data-driven marketing decisions.”
