Del Frisco's Restaurant Group, Inc. announced that Brandon Coleman III has been named Brand President of Del Frisco’s Grille, effective immediately. Sarah McAloon, who served in that same role since April, is no longer affiliated with the company.
Coleman previously served as Chief Marketing Officer since December 2016. Due to this realignment of resources, the chief marketing officer role has been eliminated as all marketing activities for each concept will now be led by the company's three brand presidents.
“Brandon has significant industry experience and knowledge and has already proven himself as a dynamic and forward-thinking leader who can positively impact our Company,” says Norman J. Abdallah, CEO of Del Frisco’s Restaurant Group. “He was instrumental in spearheading the consumer research project we completed earlier this year at Del Frisco’s Grille and is ideally suited to lead the brand in implementing the strategic actions that leverage these findings.”
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