To help customers enjoy a meal without sacrificing their busy afternoons, Boston’s Pizza Restaurant & Sports Bar announced it’s here to shake things up. To boost a daypart of huge opportunity for the brand, and casual dining as a whole, Boston’s is introducing its new Express Lunch program. From March 4 through May 6, customers dining in from 11 a.m. to 12:30 p.m. can experience a full-service lunch in 20 minutes guaranteed or it is free. By delivering new and loyal customers the promise of quality, affordable food at a fast pace, Boston’s aims to meet the needs of busy, working individuals looking for a quality meal in a timely manner.
As America’s Sports Restaurant, Boston’s offers guests a contemporary sit-down dining atmosphere with a separate sports bar, making it the perfect gathering place for families and friends alike. This spring, Boston’s is making it a priority to give guests the opportunity to indulge in a full-service experience on their lunch breaks without sacrificing quality or service. Boston’ new express lunch includes the following combinations:
- Soup & Salad Combo—House or side Caesar salad with a bowl of soup.
- Sandwich Combo—Selection of a house or side Caesar salad or bowl of soup with a half portion sandwich
- Nooner Combo—Any of the Boston’s individual-sized gourmet pizzas and a side Caesar or house salad.
“We need to make an impact at lunch by informing guests that we should be a part of the consideration set. We know consumers are looking for quality, value, and speed. Boston’s can deliver upon all three,” says Katie Borger, senior director of marketing for Boston’s. “In the busy world we live in, Boston’s is excited to be the source of great food, friends and fun—event if it’s only for twenty minutes.”
In addition to the express lunch, Boston’s is offering a handful of deals accompanying March Madness. From March 17—March 24, customers can get a pizza and a pint for $10.99. From March 25-31, during the Sweet Sixteen, guest can order a double order of boneless wings for $16. Lastly, during The Final Four from April 1-8, customers can order a large 4 topping pizza for $19.99.
Boston’s Pizza Restaurant and Sports Bar’s U.S. operations are based in Dallas, and currently has 23 locations in 16 states. The company’s sister brand, Boston Pizza, has over 400 locations throughout Canada and is widely- recognized as the No. 1 casual dining brand in the country.
