On The Border Launches New Digital Ordering Platform

Restaurant Revolution Technologies (Revolution) officially announced its partnership with the restaurant brand On The Border by launching Order One Enterprise, Revolution’s innovative online and mobile ordering product of the burgeoning Order One platform.

On The Border recently launched their new online platform with technology solutions designed for convenience, facilitating off-premise orders and enabling contactless payments, accelerating the launch ahead of the growing COVID-19 health crisis.  Ground Control enables customers to order delivery direct from the On The Border website,  www.ontheborder.com, and have the order fulfilled by third party delivery service providers, like DoorDash, while also enabling future communication directly with these guests. The Connect product takes orders placed on third party marketplaces, like UberEats and DoorDash, and directly inserts those orders into the On The Border POS for seamless operational order flow.

“Getting On The Border and bringing the “fiesta” home to you has become easier than ever, because navigating our menu is easy, fulfillment of orders happens seamlessly and now ordering our signature favorites and even pre-made margaritas is literally clicks away,” says Roy Bebermeyer, Vice President of IT at On The Border. “Looking beyond the current pandemic and however long it may last, Order One enables our brand to not simply survive, but thrive long term.”

With the timing of On The Border’s Order One launch during the health crisis, the Revolution and On The Border teams worked to add alcohol sales to digital transactions along with other menu changes. The menu changes enabled On The Border to pivot and offer items and specials to meet customer demand and optimize sales.

“We are thrilled to be partnering with On The Border to not only drive off-premise sales during this health crisis but build a sustainable off-premise business model for the future, regardless of the situation,” adds Revolution CEO Brad Duea. “We continue to innovate our platform and offer new features and programs like curbside pickup, limited menus, family menus and alcohol sales to increase sales opportunities for our client operators like On The Border.”

On the Border invites everyone to order their favorite border-style favorites paired with ice-cold margaritas online. Takeout and Delivery from the brand includes everything from margaritas, beer and wine (where available based on state and local law) signature queso, tacos and enchiladas. To place an online order, guests can just visit ontheborder.com/order.

Revolution’s unified omni-channel ordering platform, Order One, incorporates all customer orders, whether they were placed via web, mobile, social, phone, text or chat, directly into the restaurant’s point of sale (POS) system for optimal efficiency. Revolution, with its Order One platform, is an innovative leader in the digital ordering space and the platform includes the following guest-centric features:

  • A fully branded presentation of menus with real-time updates based on menu item availability.
  • Ground Control delivery enablement capabilities providing customers the opportunity to order directly from the restaurant’s website and opt for delivery fulfilled by third party delivery services like DoorDash without the use of tablets that require data re-entry.
  • Monitoring of submitted orders from start to finish and providing order management protection. If there’s a problem, such as credit card processing failures, Order One, along with its live issue monitoring and order resolution team, will troubleshoot in real-time and ensure customer satisfaction.           
  • Capturing data for a comprehensive look at all ordering channels and necessary data to drive revenue and make crucial business decisions.
  • Group ordering capabilities to have a group order managed, submitted and paid for by a single payer or multiple payers.
  • Repeat ordering capabilities for customers to quickly repeat previously placed or favorited orders at a click of a button for fast and easy reordering.
  • Social media login and sharing capabilities for customers to easily sync and login via social media accounts and directly share menu items, favorites and other content across social platforms.
  • 3rd party integrations with POS, loyalty, gift card, payment processing, marketing and analytics partner technologies.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.