Bonefish Grill calls for reinvention with the launch of "Incredible Served Daily," a new tagline and marketing campaign focused on the company's mission.

The new advertising campaign, created by Pitch, begins includes digital, audio, print, and social media. The brand re-launch is the first in more than 14 years.

"We are excited to unveil the first piece of our new initiative, the IN + ON Bar Bites Menu, that is creating a whole new bar experience for diners,” says Stephen Judge, president of Bonefish Grill.

Bonefish Grill's IN + ON Bar Bites Menu, featuring small plates served with presentations "IN" or "ON", appeals to those who crave a taste of multiple bites at a value price. Options include the On the Bun Dim Sum Style Sliders served in an individual bamboo steamer with choice of Chipotle Shrimp or BBQ Pork and the On the Stack Tostadas featuring crispy wonton layers and choice of finely chopped, sushi-grade Ahi Tuna Tartare or Chipotle Shrimp,

Each dish on the new bar menu pairs with the restaurant's hand-crafted cocktails made with fresh juices and house-made infusions. Sharing plates include crispy on the outside, soft on the inside In the Bite Mac and Cheese Bites, which are served with sweet chili sauce, and On the Bone Lamb Lollipop Chops that are lightly caramelized and grilled.

In the Shooter Glass Oyster Shooters are served with cocktail sauce, salsa verde, and habanero vodka for a kick. Guests can also enjoy hand-shucked oysters On the Shell, raw or baked Rockefeller style.

To round out the bar menu, In the Dough Doughnuts offer a DIY-style dessert served with miniature squeezable bottles of sea salt caramel and chocolate sauce for guests to fill with the preferred amount of delectable sweetness.  

The bar menu is available at all locations dine-in only from 4pm to close daily.