Bonchon launched the “Hearts & Soles” campaign on April 24, 2020, in support of hospitality industry non-profit National Restaurant Association Educational Foundation (NRAEF) and their Restaurant Employee Relief Fund (RERF). In partnership with Threadless, limited edition Bonchon-designed shoes will be on sale with all proceeds benefiting RERF and restaurant industry workers adversely affected by COVID-19. The casual Bucketfeet brand sneakers, featuring one-of-a-kind playful designs created by resident artist, Leanne Aks, will retail for $59.99, available exclusively through Bonchon’s online shop: https://www.threadless.com/@BonchonChicken. The shop will also include other Bonchon designed swag where all proceeds will benefit NRAEF.
Bonchon is widely known for its double fried chicken and enthusiastic fan base. The restaurant chain has been growing its list of global communities since 2002.
“With the support of Bonchon, we can help restaurant workers across the county with financial aid during this incredibly difficult time,” said Rob Gifford, president of the NRAEF. “We have raised more than $17 million so far and are grateful for the generous support of companies like Bonchon who are stepping up with creative ways to help the heart and soul of our industry – it’s people.”
NRAEF created the Restaurant Employee Relief Fund to help restaurant industry workers experiencing hardship in the wake of the coronavirus outbreak. Through this fund, grants will be made to restaurant industry workers impacted by COVID-19 and are experiencing a decrease in wages or loss of employment. Subject to the availability of funds contributed, a one-time grant of $500 will be disbursed to each applicant, following NRAEF’s review and confirmation that the application meets eligibility. The NRAEF is accepting individual donations, no matter how small. Visit RERF.us to learn more about the fund and find out how you can donate.
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