Boardroom Spirits, an award-winning innovative craft distillery, announces the launch of two new fruit-infused vodkas: FRESH Cranberry and FRESH Citrus. These 100 percent natural vodkas are made with real fruit, without using shortcuts or adding juices or concentrates. The natural flavors, colors, and scents shine through for a truly FRESH drinking experience.
FRESH Cranberry is a gluten-free, organic sugarcane vodka infused and distilled with unsweetened raw cranberries. The aroma, flavor, and deep red color of FRESH Cranberry are derived entirely from the natural, unadulterated fruit. It is a low-calorie, low-sugar alternative to cranberry juice giving the consumer a superior, natural quality product as opposed to an artificially sweet, synthetic, or caloric one. Vodka and cranberry juice becomes FRESH Cranberry with club soda at half the calories. Cosmopolitans and Cape Cods lose the sugary, caloric, watered down juice addition. FRESH Cranberry is also enjoyable on the rocks with a squeeze of lime—perfectly tart with a clean, smooth finish. In a market where candy-flavored or gimmicky vodkas crowd the shelves, Boardroom Spirits is looking to change the status quo and provide an alternative beverage for many consumers who have written off the genre.
FRESH Citrus is an organic wheat-based vodka infused with a combination of genuine orange, lemon, and lime peel and zest as opposed to ‘citrus flavor’ found in most products. Like FRESH Cranberry, there are no concentrates, sweeteners, preservatives or colorings added. FRESH Citrus and Cranberry clearly list each natural ingredient on their labels for full product transparency. Citrus is pleasant on the rocks, topped with club soda or used in traditional vodka cocktails from a classic Vesper or lemon drop martini to a citrus-laced Bloody Mary.
The clear 750ml bottles show off Cranberry’s bright, berry-red hue and Citrus’s ethereal greenish yellow. In line with their goal for total transparency Boardroom Spirits clearly lists all ingredients used on each bottle of FRESH vodka. This practice is unheard of in this category of the spirits industry but one Boardroom feels is crucial to their mission. FRESH Cranberry and Citrus are sold in Boardroom Spirits’ Lansdale, Pennsylvania, Distillery for $25 and are available in 33 states through ezras.com.
“The FRESH line is the result of our desire to change the flavored vodka category through innovation along with our mission for complete product and brand transparency,” says Marat Mamedov, founder, Boardroom Spirits. “Choosing to launch nationally with Cranberry and Citrus was a strategic decision. Fall is cranberry season, citrus fruit peaks in winter, and everyone is always looking to trim a few calories wherever they can, especially during the holidays.”
Boardroom Spirits is a sustainable, family-owned craft-distillery offering unique drinking experiences to consumers. Its line of locally sourced, precision crafted, small batch, premium libations offer rich, smooth, refined, and delicious tasting results at industry competitive prices. Thinking big and producing small enables them to collaboratively innovate and experiment while dedicating themselves to the education of the overall distilling process and immersing themselves in the community and marketplace in which they are established. Members of the American Distilling Institute, Boardroom Spirits offers tours, tastings, and bottling parties and promotes responsible drinking habits. For more information, visit www.boardroomspirits.com
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