Tom’s Urban announced it has bolstered its leadership team by adding two crucial roles to help increase the brand’s visibility and drive the brand’s growth plan. The company appointed Dan Holm to chief marketing officer and Liz Conn to director of event sales at Tom’s Urban NYNY Casino Las Vegas. Holm will report to Tom’s Urban president and COO, Shannon McNiel, while Conn will report to Tom’s Urban VP of National Event Sales, Joanna Sanchez.
As CMO, Dan Holm will play a critical and tactical role, developing a refreshed marketing plan to help drive brand awareness to target audiences to support the brand’s current and future growth plans. Holm brings 15 years of experience in the hospitality industry, most recently serving as the head of marketing for Carrabba’s Italian Grill, where he led the brand to positive annual sales for the first time in five years. Additionally, he served in multiple leadership roles with Bloomin’ Brands across digital and marketing for Outback Steakhouse, Bonefish Grill, Carrabba’s Italian Grill and Fleming Prime Steakhouse. Holm graduated from the University of Central Florida and received an Executive MBA from the Tuck School of Business at Dartmouth.
“I am grateful for the opportunity to partner with the Tom’s Urban team to build this brand and embark on an incredible growth journey,” Holm says. “It’s clear the market is ripe for a breakthrough eatertainment concept to emerge and I’m ecstatic to be joining the team at this exciting time.”
Conn joins as Tom’s Urban’s new director of event sales at Tom’s Urban NYNY Casino Las Vegas location. In her role, Conn will be responsible for leading all event sales at the NYNY location. With 17 years in event sales, Conn brings years of contacts and a wealth of service industry knowledge about Las Vegas as Tom’s Urban continues its growth. Prior to her new role, Conn most recently worked for Emeril Lagasse Restaurant Group in Las Vegas for eight and a half years, leading her events team to $3.2 million dollars in her last year at Emeril’s.
“Dan and Liz will play critical roles in helping us increase our brand awareness as we drive revenue and growth,” McNiel says. “We are thrilled to have them join our growing team as we make Tom’s Urban the premiere eatertainment destination in the U.S.”
Tom’s Urban is owned by Schaden Investment Family Partners, formerly Consumer Concept Group, a Denver-based investment and operating company, focused on launching, operating and investing in Experience Based Lifestyle Economy brands in the consumer, lifestyle and event sectors. Tom’s Urban has locations currently at LA LIVE in Los Angeles, Mohegan Sun in Connecticut, NYNY Hotel in Las Vegas, Ilani Casino in Portland and Denver International Airport.
