In celebration of its 25th anniversary, BJ’s Restaurant & Brewhouse is rolling out a new BJ’s Brewhouse Beer Club program at locations across California. Following the successful pilot of BJ’s Brewhouse Beer Club at Sacramento locations, which launched in fall 2020, BJ’s Restaurant & Brewhouse invites California beer-lovers to enjoy and explore the brand’s craft beers for just $30 (plus tax) every other month (a $75 value).
Beginning Tuesday, beer aficionados across California can register for the new BJ’s Brewhouse Beer Club membership, providing exclusive access to BJ’s limited-run beers developed exclusively for Beer Club members. Future beers brewed exclusively for members will include an iconic BJ’s dessert reinvented as a beer and a 2020 Great American Beer Festival bronze medal-winning beer.
The rollout incorporates participating BJ’s Restaurant & Brewhouse locations throughout California. BJ’s plans to further expand the all-new Beer Club to its locations from coast to coast throughout 2021 and beyond.
The largest national restaurant chain that brews its own beer, BJ’s Restaurant & Brewhouse crafts fresh, authentic and creative beers at its brewing operations. BJ’s Brewmaster Alex Puchner oversees a team of 20 brewers, who continuously innovate to create and perfect the next great beer for guests. Their hard work has paid off: BJ’s has been awarded more gold medals at the Great American Beer Festival than any other restaurant-brewery over the last six years. Now, BJ’s Brewhouse Beer Club members in California can unlock exclusive access to some of BJ’s beers that are not available anywhere else.
“With over 25 years of award-winning brewing credentials, we are excited to introduce BJ’s Brewhouse Beer Club across California,” says Kevin Mayer, BJ’s Restaurants Inc. Chief Marketing Officer. “Our brewers are making unique, small-batch beers that only our members will be able to enjoy. Plus, in addition to the VIP brews, Beer Club members will receive a myriad of perks both for take-out and dine-in.”
For $30 (plus tax) per two-month period (a $75 value), BJ’s Brewhouse Beer Club members will receive:
- The BJ’s Brewhouse Beer Club beer release for that two-month period.
- For the member’s initial two-month period, the beer release will consist of an Intro Pack comprised of one 750 mL bottle of BJ’s Imperial White Ale; choice of a 64 oz. growler or 6-pack of any BJ’s Handcrafted Signature Beer; and a 20 oz. Beer Club Founding Member pint glass.
- For any subsequent two-month periods of membership, the beer release will consist of two beer types available exclusively to BJ’s Brewhouse Beer Club members – typically a 4-pack of 16 oz. cans and one 750 mL bottle of select BJ’s brews.
Access to BJ’s Brewhouse Beer Club perks, both at-home and in-restaurant, including:
- Unlimited 16oz. to 20 oz. beer upgrades while dining in (subject to applicable law and restrictions).
- $5 Growler refills (one per visit).
Other dine-in and take-out perks, specifically: one dine-in appetizer, one dine-in Pizookie, and one take-out Large Deep Dish Pizza (one of each per two-month period; limit one per visit).
All members are automatically enrolled in BJ’s Premier Rewards Plus program, receiving $10 rewards for every $100 spent at BJ’s Restaurant & Brewhouse (excluding alcohol purchases and certain other exclusions).
The exclusive BJ’s Brewhouse Beer Club beer release each two-month period will be available for pick up at the member’s preferred BJ’s Restaurant & Brewhouse location in California (excluding Laguna Beach, Palmdale, Westwood, and Salinas). Members will also receive reminders and beer descriptions via email leading up to each exclusive release.
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