Big Whiskey’s is having a big summer. Beginning in May the American Restaurant & Bar concept, based in southwest Missouri, has expanded its reach by three new locations, launched a new website and rolled out a new drink menu. Paul Sundy, co-founder and COO, said of the recent growth and changes, “Much like everyone else we hit a speed bump in the spring, but we already had a lot of momentum with these projects and our team forged ahead, never losing sight of the end goals.” Sundy continued, “We are a stronger brand than we were six months ago. Our menus have been reinvigorated with tons of new items, our brand has been given an update with a clean, exciting new look and we are confident that our guest experience remains unparalleled from start to finish.”
The openings would not have been possible without full buy-in from corporate and franchise stakeholders. “Our new franchise owners put their full confidence in our corporate training team who quickly adapted to develop guidance for the new franchise stores so they could open safely, under varying municipal guidelines. The decision to press forward has paid off. The stores are performing incredibly well given the limited occupancy. The Hoover store shattered company sales records by thirty percent in their first four weeks of business,” said Sundy of the decision to move forward with grand openings under unprecedented circumstances. Each of the three new stores are owned by separate franchise groups. Locations in Tulsa, OK, Hoover, AL and Siloam Springs, AR opened in May, June and July, respectively.
Opening three new locations was monumental for the company, but Big Whiskey’s continued its brand building endeavors by launching an all-new website and reasserted itself as a leader among competitors with a totally revamped drink menu.
Big Whiskey’s new website features a clean, updated look where its menus and ease of online ordering take precedence. An all-new feature of the website is Big Whiskey’s searchable whiskey list. The brand features over 120 whiskies at each of its locations, including rare and allocated bottles, and local selections with varying inventories at each location. The new whiskey search feature allows guests to plan their next Big Whiskey’s visit by searching for specific bottles or by browsing inventory by location.
Always a “Celebrated Bar,” Big Whiskey’s overhauled their legacy drink menu to include contemporary twists on classic cocktails, such as the Filthy Manhattan and the Blackberry Bourbon sidecar, put a focus on fresh and creative new ingredients and lightened things up with an entire selection of cocktails under 100 calories. A selection of Big Whiskey’s best selling cocktails, like the All American Margarita and the Stir Crazy, remained on the menu. The new Celebrated Bar menu also features two new whiskey flights, an updated Happy Hour menu and an improved wine list.
Next up for the growing brand is another franchise location to open this winter in Fayetteville, AR and an entirely new catering menu expected to launch this fall.
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