Creating an entirely new beverage category, high-end beer brewer Kirin Brewery of America LLC announces the introduction of Kirin Free, the world’s first 0 percent alcohol content beer-taste malt beverage, to the United States, with the initial launch in three select southern California counties – Los Angeles, Orange, and San Diego.
Previously introduced and on the market in Japan, the new malt beverage is already a top seller in the country. Kirin Free’s unique 0 percent alcohol profile is set to revolutionize the way people can enjoy a malt beverage.
“Anyone who desires a malt beverage, but doesn’t want the affects of any alcohol at all, can enjoy Kirin Free,” says Randy Higa, president, Kirin Brewery of America. “It’s refreshing yet very flavorful, and goes well with all kinds of food. We are excited to bring this new beverage to the U.S. and are looking forward to receiving feedback from consumers.”
Kirin Free’s yeast-free brewing process results in a completely alcohol-free yet delicious beer-taste beverage. Kirin Free boasts only 60 calories per 11.3-ounce serving.
“The success of Kirin Free in Japan is something that we’ll strive to build upon in the U.S., and we’re hopeful that consumers here will respond favorably to its 0 percent alcohol content and great taste,” Higa says.
Kirin currently has two beer brands - Kirin Ichiban and Kirin Light - that are sold in the U.S., primarily at Japanese restaurants and high-end liquor and grocery stores. Kirin Free will initially be available in 11.3-ounce bottles at select locations in southern California in early October 2011, and distributed through Anheuser-Busch wholesalers and Mutual Trading Company, a leading purveyor of Japanese foods.