Taffer’s Tavern, the innovative restaurant concept created by award-winning hospitality expert and world-renowned business consultant Jon Taffer, selected Duncan Miller Ullmann (DMU) to design the inaugural location set to open the Atlanta area in the coming months. Since the Bar Rescue star launched his own innovative full-service restaurant concept in 2019, Taffer’s Tavern has already caught the attention of experienced restaurant and bar franchisees across the nation and around the world. DMU’s design for the first franchise location will set the tone for the tavern’s aesthetic and serve as a prototype for future Taffer’s Tavern restaurants.
“We have created a new, unique restaurant concept and brand from the ground up, and knew we needed to work with an industry-leading design firm to bring it to life,” says Taffer. “I’ve had the pleasure of working with DMU CEO and Design Principal Kimberley Miller in the past and feel the team has a clear understanding of my vision. I am confident they will create a space that our Taffer’s Tavern guests will enjoy”
For more than 30 years, DMU has established itself as a pre-eminent global hospitality interior consultancy. Known for its fundamental commitment to innovative and timeless design, the firm’s project portfolio ranges from casinos and resorts to boutique and urban hotels, as well as nightclubs and restaurants. DMU offers full-service operations in the United States and India, and executes projects spanning from the United States to the Caribbean, UAE and Asia, which aligns well with the anticipated international growth plans for Taffer’s Tavern.
Renderings and design details are in progress as the first Taffer’s Tavern location readies to open this spring in the Atlanta metro area. DMU is focusing Taffer’s Tavern design inspiration on creating communal areas throughout the space and layering a thoughtful selection of finishes to create atmosphere, such as warm hues, lighting accents and metal millwork.
“While the design aspects may vary from location to location due to factors like square footage and building character, this first unit in the Atlanta area will have the brand DNA that we will replicate throughout the franchise,” adds Taffer. “The design elements at this location will serve as a prototype for current and future franchisees.”
Together with Fransmart, the industry leading franchise development company behind the explosive growth of brands like Five Guys Burgers & Fries and The Halal Guys, Taffer is seeking experienced franchisees to continue bringing the Taffer’s Tavern concept to the 50 largest media markets throughout North America.
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