On Wednesday, the National Restaurant Association announced that Anheuser-Busch has signed on as the exclusive beer partner of the Association’s Restaurant Revival Campaign, aimed at bolstering the restaurant and foodservice industry’s recovery. Through a national advertising campaign, Anheuser-Busch’s Stella Artois and the National Restaurant Association will invite diners back into restaurants and encourage restaurants to sign the ServSafe Dining Commitment.
The ServSafe Dining Commitment is a program to showcase restaurants that have demonstrated their ongoing commitment to the health and safety of their employees and guests. Through participation in the program, a restaurant is reassuring returning customers that the operation is following recommended reopening guidance and is ready for business.
“We created the Dining Commitment for operators to reassure customers that they are taking defined steps to keep diners and the restaurant’s employees safe,” says Sherman Brown, Executive Vice President, Training and Certification for the National Restaurant Association. “We are grateful that Anheuser-Busch has joined us to welcome customers back into restaurants with the peace of mind that their restaurant adheres to the ServSafe Dining Commitment.”
“We are proud to partner with the National Restaurant Association to play a leading role in the strong, successful and safe recovery of the restaurant community that is still reeling from the impacts of mandatory closures,” adds Michel Doukeris, CEO, Anheuser-Busch. “Restaurants are the heart and soul of our industry and ensuring they come back safe and strong benefits not just the neighborhoods they are a part of, but our entire economy.”
Anheuser-Busch will be contributing $2.25 million in assets, including cash and ad-time. Stella Artois, the industry’s number one selling Belgian beer and a key on-premise player for the brewer, will be the lead brand for the campaign. Stella will donate media buys and creative support, and will be showcased in all messages, webinars and ads that feature alcohol.
“Stella Artois stands for savoring life with loved ones and we know this happens most often around the table over delicious meals and drinks at restaurants and bars across the country,” says Lara Krug, Vice President of Marketing, Stella Artois. “Our Stella fans are hungry to gather together around the table for a meal out and we’re proud to lead the safe return of this community with the National Restaurant Association.”
News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.