The best and most consistent growth opportunity for foodservice operators begins with sunrise each day. Breakfast, the success story in foodservice for years, marched right on through the recession and continued to grow sales while other dayparts suffered.
And breakfast sales show no sign of stalling. At the same time the National Restaurant Association is anticipating an overall industry increase of 3.8 percent during 2013, Mintel is forecasting average growth between 2013 and 2017 in the breakfast market alone to be 5.6 percent annually.
It should come as no surprise that The American Egg Board (AEB) knows a little something about the most important meal of the day. In fact, AEB business, culinary, and research professionals have made it their mission to be the go-to resource for breakfast information, data, trends, and insights for foodservice operators. In addition to personally working with chefs, menu developers, and restaurant chains, AEB subscribes to research from the best industry experts to produce its on-going information programs.
Breakfast Beat is one of AEB’s communication programs and is available via a free subscription to anyone interested in foodservice breakfast. The quarterly newsletter covers topical issues including competition, menu trends, innovative promotions and launches, and evolving consumer attitudes. A typical edition might show that 77.3 percent of fast casual locations now menu breakfast sandwiches, or discuss a McDonald’s test of expanded breakfast hours or the newest electronic ordering apps.
No operator can have too much information when struggling with declining traffic or lagging daypart sales. The American Egg Board offers a variety of communications for operators, including a subscription to Breakfast Beat, ordering either Eggcyclopedia or EGGS: A Natural for Any Foodservice Operation, or reading its regular Foodservice Blog. Going to www.aeb.org will provide samples and more information.
