Greater Purpose Wines Aims to Make a Difference in the World


The company aims to help orphaned children and people living in extreme poverty.

The grandchildren of the famous Julio Gallo grew up working in vineyards for much of their youth, picking grapes during harvest every year and living immersed in wine culture.

Now Ashley and Austin Coleman have launched Greater Purpose Wines (in November 2010), whose mission is to not only create delicious, approachable wine, but just as importantly, to make a difference in the world around them.

Greater Purpose’s greater purpose is to help orphaned children and people living in extreme poverty but that’s far from all the company does. Ashley Coleman talks to RMGT and tells us more about her mission and her goals.

Why did you launch Greater Purpose Wines?

We’re trying to fulfill our passion of helping people and making a difference in the world around us while making wine at the same time.

Our mission is to make great wines for a great cause and we donate 55 percent of our profits to charity. We help orphaned children and people living in extreme poverty, providing food, water, shelter, clothing, and education. We went to Haiti last year, after the earthquake, with the Global Orphan project. It was a really powerful experience to be able to be there and be there for the kids.

Orphaned children are a cause that really spoke to me and I have a soft spot for kids. There are more than 150 million orphaned and abandoned kids in the world and five million kids die every year because they don’t have access to basic needs like water.

But I’d like to help other charities, too. If any nonprofit wants to approach us I’ll do anything I can to help.

The great thing about what we’re doing is that we’re simultaneously increasing the knowledge about extreme poverty, the children, etc.



It is very wonderful idea. You would be blessed by helping vulnerable and disadvantage children. 


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