French’s, which is pledging $200,000 to support the research, programs and initiatives of Autism Speaks, is encouraging foodservice operators to spread the word and support the efforts by featuring promotional bottles of French’s Classic Yellow Mustard on tabletops in 2016.
The limited-time promotional bottles feature a blue label with the program URL (yellow4blue.com) on the back. Restaurant patrons are also encouraged to visit the site to generate a donation toward the $200,000 goal. Operators can drive further support for Autism Speaks by including #yellow4blue in their social media posts.
French’s is dedicated to using its resources and nationwide presence to generate donations and create greater awareness for charitable organizations that are making a difference in our communities. More than 3 million Americans are affected by autism. This new initiative will help Autism Speaks continue to make a positive difference for these individuals.