Joe's Crab Shack's month-long #JoesGoesBlue campaign has raised a company record of more than $1.3 million for Autism Speaks, the world's leading autism science and advocacy organization.
"We are grateful for the outstanding commitment Joe's and its guests have shown the autism community both locally and nationally," says Autism Speaks President Liz Feld. "The #JoesGoesBlue campaign brought awareness to new audiences. And Joe's fundraising efforts will further our investment in innovative research, and our advocacy efforts for individuals and families affected by autism."
Throughout April, Joe's collected donations for Autism Speaks through the sale of coupons and specially made "Peace of the Puzzle" tie-dye T-shirts. Joe's is recognizing the top 10 fundraising general managers with a trip to Chicago to participate in a 2014 Walk Now for Autism Speaks event on May 17.
"Our teams were passionate about finding ways to engage guests and raise money for a cause that is very near and dear to so many of us," says Joe's Crab Shack President Jim Mazany. "Thanks to their hard work, along with the support of our guests, we can donate more than a million dollars back to the people in our communities dedicated to solving the autism puzzle."
Over the last three years, Joe's Crab Shack has donated more than $5 million to support children's causes.