June 2016 marks the third annual EAT (RED) SAVE LIVES, (RED)’s month-long campaign that unites some of the culinary world’s most dynamic and renowned chefs, restaurants, bars, and food trucks to raise funds and awareness for the Global Fund to Fight AIDS. For the second year, Bullfrog + Baum has been named the agency of record, teaming up with (RED) to co-develop communications strategy and support media relations throughout the initiative.
The global activation features a variety of EAT (RED) SAVE LIVES events and programming for culinary enthusiasts throughout the month, including the second annual (RED) Supper kickoff event in New York City on June 2. The (RED) Supper brings together some of the industry’s most recognizable chefs, all with one common goal: to #86AIDS. Intimate chef-hosted (RED) events throughout June, local, and artisanal food activations on the East and West coasts, plus (RED) partner activations will all provide unique opportunities to support (RED)’s fight for an AIDS-Free Generation. DRINK (RED) SAVE LIVES will offer a variety of special cocktail activations in keys bars and restaurants in conjunction with (Belvedere)RED.
Chef Ambassadors from across the globe will support the campaign and currently include Mario Batali, Nancy Silverton, Tom Douglas, and Dominique Ansel, along with more than 50 others. In the coming months, additional chefs and restaurant participants will be revealed, as well as a full schedule of events, promotions and innovative ways for businesses and food fans to get involved.