Chain: Roy Rogers

Roy Rogers Appoints Director of Marketing

The Plamondon Companies announced today that Melanie Dyer has joined the firm as the director of marketing for Roy Rogers Restaurants. Dyer will oversee all marketing and communications for the 49 company and franchised units located in seven states. Dyer has a deep background with quick-service restaurants on both the agency and client side, spending […]

Roy Rogers Updates Brand Management Strategy

Roy Rogers restaurants today announced it has selected Brandstand Group, a brand positioning, management, and communications strategy firm for the restaurant industry, as its brand strategy and marketing agency of record. Working closely with Roy Rogers’ executive team, Brandstand will manage the company’s proactive marketing efforts as it strives to continue to increase market share […]