First Watch Archives - FSR magazine

First Watch Continues to Play the Long Game

First Watch Acquires Six Franchise-Owned Restaurants

First Watch Restaurant Group, Inc., the leading Daytime Dining concept, announced that it has acquired six of its previously franchise-owned restaurants in Florida. “We’re thrilled to welcome our newest teams in the Florida Panhandle to the First Watch company-owned system. These franchise partners have served the community from Destin to Tallahassee for more than a […]

The items will be on the menu through January 7.

First Watch Releases Holiday Menu

Chris Tomasso delivered a keynote at this year's NextGen Restaurant Summit, hosted by FSR in Atlanta.

Texas Roadhouse and First Watch CEOs Share Bond Decades in the Making

First Watch Names Matt Eisenacher Chief Brand Officer

First Watch Restaurant Group, Inc., the leading Daytime Dining concept serving breakfast, brunch and lunch, today announced the promotion of Matt Eisenacher to Chief Brand Officer. He previously served as Senior Vice President of Brand Strategy and Innovation at First Watch, spearheading a number of initiatives aimed at growing brand awareness, defining brand positioning and […]

First Watch’s new specialties are the latest in its revolving seasonal menu, which follows the sun to source the highest quality ingredients, wherever and whenever they are in season, five times a year.

First Watch Gets Hot with Fall Menu Launch

The acquisition was funded with cash on hand.

First Watch Purchases Six Franchise-Owned Restaurants

First Watch's same-store sales climbed 7.8 percent in Q2, despite traffic dropping 1.2 percent compared to last year.

First Watch Doubles Down on its Recipe for Success

How First Watch Cracked the Culinary Code for Breakfast

First Watch Appoints Irene Chang Britt to Board of Directors

First Watch Restaurant Group, Inc., the leading Daytime Dining concept serving breakfast, brunch and lunch, announced the appointment of Irene Chang Britt to its Board of Directors, effective immediately. Ms. Chang Britt is an experienced independent board director and former Fortune 500 C-suite executive, who currently serves on the boards of established businesses and start-up […]