As full-service restaurants reopen dining rooms, they face a complex web of legal code, safety measures, and customer perceptions.

Chain: Chevy's Fresh Mex

Chevy’s Guest-Generated Content Becomes Ad Campaign

Chevys Fresh Mex Mexican Restaurants recently launched an innovative digital and in-store marketing effort that tells the story of Chevys through the images of its guests.  The work, developed by agency mindhard, encourages guests to “frame and share their moments” through themed coasters and tabletop displays. User-generated content captured throughout the in-restaurant experience will then […]

Real Mex Restaurants, Inc. Announces Agreement with PeopleAnswers

PeopleAnswers and Real Mex Restaurants, Inc., the largest full service, casual dining Mexican restaurant company in the United States, announced a new software licensing agreement on September 6. Real Mex will use the PeopleAnswers HR solution to pre-screen, select, and hire managers who will maintain the highest standards in its 123 locations. “In today’s challenging […]

Chevys Fresh Mex Joins Kids LiveWell

Chevys Fresh Mex announced today the rollout of new kids menus featuring healthy, seasonal items that parents can feel good about and kids will crave. The menus, which debut on July 17, are compliant with the National Restaurant Association’s highly celebrated Kids LiveWell program. The restaurant also announced that its popular Two Kids Eat Free promotion will return […]

Chevys Fresh Mex Announces Gluten-Free Menu

Chevys Fresh Mex, a national border cantina-style Mexican restaurant chain, announces a new gluten-free menu with entrees and à la carte items that cater to guests with gluten-related disorders. According to the National Institutes of Health, as many as one in 133 Americans have Celiac disease and gluten-related disorders continue to increase. As part of Chevys […]