SPB Hospitality recently announced changes to key leadership as the company continues to focus on growing across the United States. Ellen Rockwell joined SPB Hospitality as Executive Vice President of People & Culture, and the organization promoted Amanda Hyde to Senior Vice President of Operations for Krystal.

“These organizational updates symbolize our unwavering dedication to excellence and expansion at SPB Hospitality,” says Josh Kern, CEO of SPB Hospitality. “These transformations are a testament to our continual endeavor to refine our leadership framework and cultivate a culture marked by excellence and innovation. With Ellen and Amanda stepping into key roles, we are poised to continue to chart a course towards a promising future.”

Ellen Rockwell is the newest executive to join SPB Hospitality. She was named Executive Vice President of People & Culture and will lead People Services, Internal Communications, and Learning & Development. Along with her strong focus on operations, Rockwell brings a distinguished background marked by her dedication to fostering inclusivity and creating a culture of collaboration and development. Her extensive experience in the restaurant industry, ranging from roles at Surcheros Fresh Mex, Logan’s Roadhouse, O’Charley’s, and Darden Restaurants, positions her as an invaluable asset to the organization.

Amanda Hyde was promoted to Senior Vice President of Operations for Krystal. She has been with SPB Hospitality and Logan’s Roadhouse for nine years, and previously served as Vice President of Operations Services and Director of Operations. Hyde takes a people-first approach and pairs that with an operational expertise that drives sales and profit, reduces costs, and improves the quality of both food and service.  A well-respected leader within the industry, Amanda was named a 2023 Change Maker by the Women’s Foodservice Forum and has previously provided operational leadership to Mimis Café and Bob Evans.