First Watch

First Watch to Ignite Chicago Expansion Starting in 2020

Later this year, Chicagoans will get a taste of a new brunch spot in town—and another, and another.

First Watch Rises to the Top of Casual Dining

Editor’s note: This is the first in a series of stories on the state of casual dining based on exclusive Market Force Information data.

First Watch Hires Greg Barber as Chief Transformation Officer

Award-winning breakfast, brunch and lunch concept First Watch announced that it has hired Greg Barber as its new Chief Transformation Officer.

First Watch Unveils New Menu to Start 2020

First Watch announced new seasonal menu items to kick off the new year.

First Watch Brings Back Fall Menu, Including Pumpkin Pancake Breakfast Returns

First Watch announced the launch of its fall seasonal menu.

First Watch Opening in Barracks Road Shopping Center in Charlottesville

Federal Realty Investment Trust is welcoming a new tenant to the Barracks Road Shopping Center in Charlottesville, Virginia.

Growing First Watch Bolsters Leadership Team

First Watch announced that it has appointed three new senior leaders to its growing leadership team: Matthew Eisenacher, senior vice president of brand strategy and innovation; Rob Conti, senior vi ...

Ex-Popeyes CFO Mel Hope Takes Same Role at First Watch

First Watch announced Wednesday that Mel Hope has joined its executive team as the company’s new Chief Financial Officer.

Fast-Growing First Watch Promotes Chris Tomasso to CEO

In the past 12 years, Chris Tomasso has watched First Watch balloon from a 60-unit concept to more than 250 restaurants across America, making it perhaps the fastest-growing daytime-only concept in ...

Secrets from America’s Fastest-Growing Private Restaurants

In the Barclays Capital 2017 industry report on the fastest growing 200 private restaurant chains in the U.S., most of the top 20 consisted of quick-service eateries except for three: First Watch, ...