Casual-dining franchise Quaker Steak & Lube signed a franchise development agreement with Tri C to launch the brand into the Tennessee market by developing a new restaurant in the Sevierville/Pigeon Forge area.
The restaurant is the first Quaker Steak & Lube location in Tennessee and will about 150 jobs for the area. The new Lube is located at 1431 Parkway and is scheduled to open in June.
“Tri C, Inc. brings a wealth of restaurant industry knowledge to our brand as our newest franchise partners and we look forward to helping them build continued success in Sevierville,” says Greg Lippert, president and CEO of Quaker Steak & Lube.
Tri C, best known as the Collier Restaurant Group, was formed by Brent Collier, who brings nearly 50 years combined expertise in the tourism and restaurant industries. As the largest restaurant company in Sevier County, Collier’s daughters, Lori Collier and Elise Collier-Massey, manage the group’s restaurants.
In 2014, Quaker Steak & Lube opened eight new restaurants in Louisiana, Texas, Virginia, Pennsylvania, Ohio, and New Jersey.