Wafting scents of cinnamon, nutmeg, and baked apples evoke fond memories of fall family traditions and time spent around bonfires, playing in leaf-filled backyards and picking pumpkins. Now, IHOP Restaurants has reimagined these craveable seasonal tastes as Pumpkin Spice Pancakes and a first-of-its-kind culinary creation, Apple Ring Pancakes. Starting Monday, the brand invites guests to make breakfast a new fall tradition and to "Eat Up Every Moment" at IHOP with someone special. The playful phrase is a nod to the many life moments—big and small—that guests enjoy every day in IHOP restaurants as well the driving force behind the breakfast leader's new advertising campaign.
Starting September 26, both pancake flavors will be available for a limited time at participating IHOP restaurants across the U.S.:
Pumpkin Spice Pancakes—A perennial IHOP fan favorite, Pumpkin Spice Pancakes bring back memories of hot pumpkin pie baking in the oven. This offer features three pancakes made with real pumpkin, cinnamon, ginger and nutmeg and crowned with creamy whipped topping.
Apple Ring Pancakes—Reminiscent of grandma's best apple desserts, the new Apple Ring Pancakes feature three Silver Dollar Buttermilk pancakes with a Gala apple ring griddled inside, then topped with cinnamon sugar, creamy cinnamon apple butter and garnished with a grilled apple slice.
"IHOP and its franchisees love bringing guests new food experiences like Apple Ring and Pumpkin Spice Pancakes, which are all at once delightful, delicious and comforting—and that can only be enjoyed at IHOP," says Kirk Thompson, senior vice president, marketing for IHOP. "A warm, seasonally-inspired breakfast a cool fall day, be it morning, noon or night, is the perfect centerpiece for gathering friends and family to savor all of life's everyday moments and start a new fall tradition."
For nearly 60 years, IHOP, the originator of breakfast served any time of day, every day, has been bringing guests more than 100 signature foods and beverages and unique, made-to-order limited time menu items. Apple Ring Pancakes and Pumpkin Spice Pancakes are available September 26 through November 13 at participating IHOP restaurants nationwide.
