flickr: Mike Mozart

Olive Garden's popular promotion will only last 30 minutes.

Olive Garden's 'Never Ending Pasta Pass' Returns Thursday

The 21,000 passes sold out last year one second after the promotion launched.

Olive Garden’s “Never Ending Pasta Pass” sale returns on Thursday. The chain will sell 22,000 passes for $100 that allow diners to eat as many Never Ending Pasta Bowls, soups, salads, and breadsticks as they want during the eight-week promotion. This is an increase from the 21,000 passes that sold out last year one second after the promotion launched.

Never Ending Pasta Bowls are available to all guests beginning on September 25 and will be available until November 19. They are regularly priced at $9.99. More than 100 meal combinations are possible, as guests are able to choose from several pastas, homemade sauces, and toppings. Passes can be purchased here.

The chain also added 50 Pasta Passport to Italy passes to this year’s offering, which includes all the benefits of the Never Ending Pasta Pass, as well as an eight-day, seven-night, all-inclusive trip to Italy for the pass holder and one guest. The trip will be scheduled for April 7–14, 2018, and includes airfare, ground transportation, hotel accommodations, meals, and daily activities. Destinations will include Siena, Florence, Assisi, and Rome, Italy, as well as Vatican City. Travelers will experience many of Italy’s iconic tourist destinations and explore regional cuisine.

The sale goes live at 2 p.m. eastern on Thursday and will last for only 30 minutes, though passes are likely to sell out early. Consumers who are able to get a pass before they run out will have eight minutes to complete the purchase once it is in the guests’ shopping carts, after this time, customers in the virtual waiting room will have a chance to buy any unclaimed passes if they become available.

Amid declining casual-dining sales, Olive Garden’s parent company, Daren Restaurants Inc., posted gains in its most recent earnings report. Darden shares have also been up over 3 percent since the sale’s announcement Tuesday and are up almost 16 percent for the year.