Johnny Rockets plans to open 14 additional mall locations this year, serving up both a restaurant design and quality food that appeal to the appetite of the mall consumer. With more than one third of its domestic and international restaurants already located in malls, the brand has solidified itself as a leader in that niche market due to its flexible footprint and focus on bringing better burgers, fries and shakes to shoppers.
"Over the last several years, mall management has been looking to add diversity to its food courts and expand its lunch and dinner offerings to include more full-service and fast casual concepts. With franchise restaurants such as Johnny Rockets, mall executives are looking for brands with a history of strong performance and adaptability in this space," explains James Walker, president of Global Operations and Development, Johnny Rockets. "In our 30-year history, Johnny Rockets has always been a guest-favorite in entertaining environments, fitting well within different mall footprints. As malls revamp and add higher-end retail, more unique food offerings and entertainment venues—movie theaters and bowling alleys—Johnny Rockets' various prototype options provide something for every demographic and geographic region."
In honor of its 30th anniversary, Johnny Rockets recently announced a brand refresh, which included a new restaurant design and logo. The refresh carries through to the menu where time-honored traditions such as hand-spun milkshakes are now complimented by unique new offerings such as craft sodas and floats. The brand also boasts the best burger in any town and specializes in best-in-class service and upbeat music. The new restaurant design, which was first introduced at Destiny USA Mall in Syracuse, New York, includes modern technology, a fresh design and enhanced staff uniforms. Since the refresh, the Destiny USA Mall location has experienced a nearly 22 percent growth in restaurant sales.
In addition to its mall franchise program, Johnny Rockets has also successfully expanded into outlet centers, which now attract more shoppers with higher-end retail stores and food offerings according to recent trends. The brand currently operates 18 outlet locations and is planning an additional five in the near future.