Following the brand's largest menu evolution at the end of March, IHOP saw an opportunity to create a limited-time offering based on its "great core foundation," he says.
"What we've done is we've looked at the breakfast equities we've had, and consumer insight studies to understand, do we have the best crepe and pancake?" Carl continues. "Now that the foundation is put down and consumers said, 'this is a great product, so keep it,' or 'adjust it slightly to now be best-in-class,' and I believe we've gotten there. This is the next iteration."
The pancake tacos start at $6 for one order of three same-flavored tacos for dine-in or to-go. "The idea is a table might want one savory, one sweet, which is six tacos for the table. That's my thought process and how I'd like it to go, is as an add-on. People still love our pancakes and omelets, but it's a good exploratory [item] to add on," he says.
To promote the LTO, the brand also partnered with TikTok creators, who weigh in on whether the new menu item is a pancake or taco.
While IHOP's Pancake Tacos are only available at participating restaurants through July 30, there's always a chance a beloved LTO could one day make it on the permanent menu.
"If it speaks well to the guest, it could be something we iterate, or another item that comes out with the pancake taco format, as well. We'll let the guests speak to that, and see where it goes," Carl adds.
IHOP guests can also expect more new menu items, set to be announced at the end of August or beginning of September.