Friendly’s Ice Cream LLC,  the operator of Friendly’s restaurants and a manufacturer of ice cream products distributed in more than 8,000 retail outlets, has announced several promotions. 

The company anticipates these promotions will help the restaurant chain accomplish its goals in 2015 and beyond. These individuals have proven to be an asset to the business’ performance and Friendly’s is looking forward to great results under their leadership.

Lance Forgit – Forgit will now be the senior director, financial planning and analysis. Forgit has been with Friendly’s for 20 years and during that time he has been a strong performer in the Finance team. Recently, Forgit has taken on full responsibility for the FP&A function and is recognized for providing key insights into the organization that assist decision making in both businesses, restaurants and retail.

Sylvia Becker – Becker will now be the director, field marketing and media. Becker has been a strong contributor to the business since her arrival in 2013 while being responsible for the planning and execution of all marketing communications and media spend for restaurants. She has been instrumental in facilitating the new sports sponsorships with the Patriots and the Bruins, as well as taking on new responsibilities with digital marketing and the BFF program.

Kyle Hauser – Hauser has been promoted to the director of purchasing role. Hauser has worked in many areas of Friendly’s during her tenure including real estate, accounting retails, and most recently purchasing. Hauser is a proven problem solver who is constantly looking to improve process and outcomes for the organization.

Stephen Kloss – Kloss is now performing the role of primary menu developer in restaurants as the executive chef. Kloss has brought creativity to this role along with a keen understanding of how to execute effectively within the marketing team as well as the restaurant organization.