This balancing act of promoting the classic details along with the modern ones is all about celebrating Firebirds’ standout characteristics, everything from culture to culinary to operational notes. To start, the prototype, developed with local company starrdesign, was inspired by fire and smoking firewood, which is the visual and flavorful heart of the concept, known for its scratch kitchen and wood-fired grill.
The changes to the exterior are instantly noticeable. It begins with an open façade featuring floor-to-ceiling windows and warm, contemporary materials that are, again, inspired by a wood fire. Flashed and charred black brick, rust-exposed steel, a dominant chimney, and wood soffits and overhangs produce a warm, glowing appearance. An enclosable, multi-seasonal patio, complete with accordion doors to open and close during the seasons, will also endorse an airy-ness some of the older models lack.
The interior changes were all deliberate as well. At current locations, guests step through the door and have their attention directed quickly to the left. Meanwhile, the concept’s celebrated FIREBAR sits on the right.
Now, the FIREBAR will emerge directly in front of a customer coming in, serving as a cant-miss focal point that delivers on multiple fronts. Not only is it a section, Loftis says, where Firebirds separates itself from the restaurant pack, but it also showcases a convivial, community-centered atmosphere that turns the area into much more than a waiting dock for guests hoping for a table. “It’s really become a neat social place where folks come and congregate. Enjoy a meal. Enjoy a cocktail and have a good time,” Loftis says.