Franchisees are being given more room to innovate. The company said it is encouraging operators to customize menus to their region, with the option to select from various designs to provide menu localization to Famous Dave’s brand identity.
This latter note could be a powerful one considering the regional roadblock that national barbecue chains often face in expansion.
“We introduced flexibility in menu printing and design because we want them to be able to showcase different flavors that are specific to each of their regions in addition to the delicious and cravable core offerings we have” Crivello said in a statement. “As we develop as a brand it’s critical that we continuously roll out innovative ideas that will keep us ahead of the curve in the industry and allow us to offer something new and exciting to our guests.”
Famous Dave’s introduced its smaller footprint design in January 2018 in El Paso, Texas. It showcases a lighter and more efficient back-of-the-house kitchen with a contemporary front-of-house design.
Third-party delivery arrives in August at all corporate locations. Franchise units are up next, Famous Dave’s said, adding that the shift allowed the chain to target younger customers. Franchisees are curently deploying the services of an outside delivery specialist to accelerate the process.
More vividly, it also inspired the company to imagine a delivery-only model. The company said these units would fit in 500– to 800-square spots compared to the typical 5,000-square foot footprint. It will allow for food preparation and quick delivery of the same items featured at full-service locations, Famous Dave’s said.