Buffalo Wild Wings Inc. today announced a partnership with Electronic Arts and Respawn Entertainment to serve as the exclusive restaurant partner for the highly anticipated release of Titanfall 2. Every time a Guest visits a Buffalo Wild Wings restaurant from October 28 to November 30 to dine-in or pick-up takeout, they’ll receive a unique code that can be redeemed for exclusive, in-game Titanfall 2 content.
Codes can be redeemed on the PlayStation 4, Xbox One, and on Origin for PC, and provide an exclusive “Nose Art” insignia that gives fans the chance to customize their Titan. In addition, and in conjunction with Mountain Dew, guests can also receive a ticket to an all-new multiplayer mode. Obtaining a code at Buffalo Wild Wings guarantees players immediate access to this new mode where players have the chance to earn huge rewards—more than anywhere else in the game—when the game launches on October 28. Guests can receive a new code every time they visit a restaurant throughout the promotional period. In addition, Buffalo Wild Wings will feature Titanfall 2 branding and game imagery on takeout boxes, napkins, as well as a co-branded Mountain Dew, Buffalo Wild Wings Collector’s Edition 32 ounce takeout cup.
“We’re excited to partner with EA and offer our Guests unique and exclusive opportunities to immerse themselves in one of the most anticipated releases of the year,” says Todd Kronebusch, vice president of guest experience and innovation. “From exclusive game content to our partnership with ELEAGUE that brings e-sports directly to our restaurants, we’re listening to our Guests and embracing their passion for gaming and competition.”