On The Border partnered with DoorDash in key markets to provide on-demand delivery of the restaurant's food, with plans to rapidly expand nationwide. The cities for the initial launch include around two dozen stores in the Dallas/Fort Worth, Atlanta, Columbus, Denver, Boston, Chicago, Phoenix, and Indianapolis metro areas.
"Not everyone has the time to come out to an On The Border location near them," explains Ashley Zickefoose, chief marketing officer with On The Border. "Offering home delivery is a solution we're excited to be able to provide."
Participating On The Border restaurants' full menus will be available for home delivery during normal operating hours, which means sizzling fajitas, refreshing salads, spicy grilled favorites, burritos, chimichangas, tacos, and appetizers like fresh-made guacamole and toasty-warm queso are all among choices at-home diners will have. Party platters can now be delivered as well, making party planning a delicious and easy endeavor.
"With Summer coming up around the corner, we wanted to let people know they can enjoy On The Border no matter where their fiesta may begin. It's as simple as a tap on the DoorDash app or click on the DoorDash website to have a Party Platter or other custom orders brought right to them," Zickefoose adds.
To order, guests need only visit the DoorDash website, or download the app from the Apple Store or Google Play Store. Once users have created an account with the delivery address and other important details, they can search On The Border to find the menu selection. After all items have been chosen for an order, users check out, and within the hour their delivery will arrive, unless otherwise specified.